Along with its popularity in Europe and Norden America, wall papers improved over the years in materials, designs, sizes, and installation methods. However, until 2010, due to not an effective global supply chain system and other reasons, European wallpaper still belonged to rich peoples' choices in Asia.
But things have been changed due to more people being able to excess trendy interior photos through Pinterest and Instagram, plus the effect of global logistic services, European wallpaper gained massive popularity in SEA, especially in Singapore